Building your brand identity is important. You need to give your customers a way to recognise you in the crowd of myriad competitors. Having a simple and memorable logo with a catchy slogan is the best way to go, for sure. However, arriving at a broader recognition is always difficult.
Everyone can design a fair logo and come up with a good business slogan, but the true challenge goes deeper than that. How do you help your customers make the connection between your brand and quality?
In a world that is increasingly competitive and full of beautiful and visual brands, making your own name known and be a little more than a tinge on the big web is a serious undertaking indeed.
1. Your Brand Identity is a Reflection of Customer Needs
It is both simple and a bit of a challenge. To build your brand authority, you will need to understand your customers' needs. In other words, you will have to target your products carefully. Some brands are more focused and offer little room for improvisation.
So, if you have decided to call yourself Katie's Home-baked Cupcakes, you will have fewer options to expand into selling hardware, for example. Then again, you probably don't mean to sell any electronic devices. Yet, companies who build their identity do it in a specific niche.
Adidas doesn't necessarily suggest shoes on its own, but through great brand-identity, Adidas, Nike, and Puma are the de facto brands that lead the way when it comes to sports shoes. You are far less likely to have heard about Brooks or any other brand for that matter.
2. Identity a Niche and Convince People of the Value of Your Product
Identify niches and market your products successfully. Above all else, make sure that it is your brand selling to the customers. In other words, always ensure that it is Katie's Homemade Cupcakes that is selling the delightful pastry rather than an intermediary.
Once you identify a niche you can start working it. Do not ever compromise with quality if you are a new brand. In fact, we would say that the same advice applies to any company, but then again, even the slightest slip can lead to unexpected results for smaller businesses.
3. You Have Begun to Attract Customers – Now What?
After you have seen the first results from your work, you should ask yourself – how do you fine tune your strategy to pursue and realise the results that truly matter to you? There are several ways to identify whether your business is onto a good thing:
Track customers engagement
See how people respond to the brand online
Check your sales volumes and streamline you inventory
It always boils down to one key thing – efficiency. If you have developed a working model that would help you to arrive at quick results, you will need to make sure that you are constantly adjusting your strategy. It isn't difficult, but there are quite a few things you can do.
Now that you are turning a profit thanks to your brand identity, you should also be prepared to face stiff competition in your sector. The businesses that are best known for the same products you sell – both offline and online, will most certainly want to contest you and there is no simpler way to do this other than making sure that they are running better offers than you are.
Take for example online casinos. An online casino would never survive without bonuses and running promotions which help the casino find out which products are desired by customers.
The same goes with the games. Some casinos use affiliates to review a bulk of slot games and then feature these games. The best online Canadian slots are usually the result of hours of research and analysis of data.
You can replicate this model in your own business and brand. Giveaways, reaching out to influencers and more all come down to being persistent.
4. Final Words on Establishing Good Brand Identity
When all is said and done, the longer your business is up and running, the better your brand will become. You will still need to post results, though which is the best way to guarantee yourself growth and better long-term prospects.
As long as you understand that building a brand doesn't happen overnight and you come armed with all the patience that you would need, everything will progress in a direction that allows you to learn if not succeed entirely. Experience is a precious resource – cherish it.