ANNOUNCEMENT FROM EE1 CHIEF BRAND STRATEGIST, KATHY IRELAND®– NEW ROMERO BRITTO PAINTING, “KATHY IRELAND®,” PREMIERES TODAY
Agreement Spans Domestic Licensing and Related Entertainment Platforms for
Romero Britto’s Distinctive Artistry that Combines Elements of Cubism, Pop Art and Graffiti Painting in his Work using Vibrant Colors and Bold Patterns as a Visual Expression of
Hope and Happiness
CHARLOTTE, NC – August 22, 2017 – Level Brands, Inc., an innovative brand marketing and licensing company, led by CEO Martin Sumichrast and supported by the kathy ireland® Worldwide team, focused on bold, unconventional and socially responsible branding for leading businesses, today announces that Encore Endeavor One (EE1) has teamed with Alina Shriver, Britto Central’s CEO, for corporate and brand management, domestic product licensing and licensing-related entertainment ventures for world-renowned artist Romero Britto. Additionally, EE1 will steer the exclusive licensing for certain Romero Britto products and merchandise within the entertainment industry. EE1, Level Brands’ corporate brand management unit, producer of entertainment projects and events, was co-founded by Kathy Ireland® and Nic Mendoza as well as led in marketing and creative by Stephen Roseberry, President and Chief Marketing Officer of kathy ireland® Worldwide (kiWW®), and kiWW’s® Global Creative Director, Jon Carrasco.
The announcement comes on the heels of Level Brands’ recent announcement of its intention to launch an initial public offering via Jobs Act Regulation A+ making it the first company with a nationally recognized woman Chairman Emeritus to launch a Regulation A+ IPO with an intent to list on a national securities exchange.
“We are thrilled to bring Romero to our Level Brands and kiWW® family,” says Kathy Ireland®, Level Brands’ Chairman Emeritus and Chief Brand Strategist. “As Level Brands continues to grow and expand, we remain committed to our goal of improving the human condition around the world, and each partnership and client at Level Brands must believe and support our goals. Romero’s reach extends beyond his amazing artistry. He is also an exceptional human being. Romero’s tireless and passionate work on behalf of charities, such as Best Buddies International, St. Jude’s Research Center and The Prince’s Trust, is truly inspiring to us. Romero believes that his role as an artist is to bring positive change to world issues. It is impossible to experience Romero’s distinctive creativity expressed in exquisite works of art without feeling passion and joy. Romero Britto is one of the world’s greatest artists. He is an innovator, and expanding the canvas for this great talent is what this relationship is all about. I have personally wanted to work with Romero and Alina Shriver, Britto Central’s CEO and an affiliate of a member of Level Brands’ board of directors, for a long time. We are proud and delighted to be aligned with Romero and Alina, and to represent the Britto brand.”
“Kathy Ireland®” by Romero Britto
“I am super excited to work with Kathy Ireland® and her team – she’s a true genius!” says Romero Britto, whose admiration for Ireland is expressed in a new work of art, Kathy Ireland®, which premieres in today’s release. Ms. Shriver adds, “I’m thrilled that we will be working with the talented Kathy Ireland® and the EE1 team led by Marty and Stephen. We are confident our teams will have great success by continuing to expand the ever-popular Britto brand.”
“It is an extraordinary pleasure to join the talented Alina Shriver in working beside Romero Britto. Mr. Britto’s art has permanent homes in our personal collection, and our kathy ireland® Worldwide corporate collection. In the art world, there is only one Romero Britto. Kathy Ireland’s® dream of collaborating with the most talented people in the world through Level Brands is being realized, and affirmed, with this new relationship. Kathy, EE1, Nic Mendoza, Tommy Meharey of I’M1 and every Level Brands and kathy ireland® Worldwide executive will coordinate to support Martin Sumichrast in bringing innovations to the Britto brand,” said Stephen Roseberry and Jon Carrasco, President and Chief Marketing Officer, and Global Creative Director, respectively, of kathy ireland® Worldwide.
“We are excited to have the inspired and inspiring artist, Romero Britto, join the EE1 corporate brand management portfolio. Romero’s vibrant imagery and pop sensibility have far-ranging applications across numerous consumer products. Indeed, previous collaborations have included international brands, such as Walt Disney, Audi and Evian,” says Martin Sumichrast, President and CEO of Level Brands. “The redesign and expressive development of Romero’s happy, hopeful and eye-catching artistic imagery is a powerful tool, especially to reenergize a brand or product line. We look forward to developing and managing numerous licensing programs on his behalf, with consumer brand companies and entertainment ventures alike.”
“Corporate brand licensing presents tremendous opportunities for growth. All of us at Level Brands are excited to take Romero’s artistic imagery to the next level, and our burgeoning pipeline of inquiries tells us that artists, designers and companies, across industry sectors, understand the power of breakout brands and multi-dimensional licensing opportunities that our exceptional creative team delivers. It’s an exciting time, and we look forward to continuing to expand our brand portfolios in our three business segments, EE1, I’M1 and Beauty & Pin-Ups, and to more exciting announcements in the weeks and months ahead,” adds Mr. Sumichrast.
Individuals interested in learning more about Level Brands’ Regulation A+ investment opportunity and registering an indication of interest are invited to visit http://banq.co/listings/lb.
About Level Brands, Inc.
Level Brands creates bold, unconventional and socially responsible branding for leading businesses, with a focus on corporate brand management and consumer products marketing art, beauty, fashion, health & wellness, travel and entertainment. Licensed brand marketing is at the core of the Level Brand businesses: Ireland Men One, or I’M1, for millennial men and the women who love them; Encore Endeavor One, or EE1, corporate brand management and producer of experiential entertainment events and products across multiple platforms; Beauty & Pin-Ups, Level Brands’ hair care and disruptive women’s products brand. For more information, please see http://LevelBrands.com.
About Romero Britto
Brazilian-born and Miami-made, Romero Britto is an international artist that uses vibrant, bold and colorful patterns to reflect his optimistic view of the world around him. Britto has created a visual language of hope and happiness all its own that is relatable to all, inspiring millions. Self-taught at an early age, Britto painted on scraps of paper or cardboard or any medium he could find before coming into his own and traveling to Paris where he was introduced to the works of Matisse and Picasso. His appreciation of these masters influenced him to create an iconic style that The New York Times described, “exudes warmth, optimism and love.”
Britto’s work has been exhibited in galleries and museums in over 100 countries, including the Salon de la Societe Nationale des Beaux Arts exhibition at the Carrousel du Louvre in 2008 and 2010. In 2013, Maria Elena and Carlos Slim Domit invited Romero to be the first living artist to exhibit at Museo Soumaya. He has created public art installations for the 02 Dome in Berlin, New York’s John F. Kennedy Airport, Cirque Du Soleil at Super Bowl XLI, and has been credited with the largest monumental sculpture in London’s Hyde Park history. Britto served as an official artist for the 2010 World Cup, Ambassador to the 2014 FIFA World Cup Brazil and was recently invited to be an honorary torch-bearer for the Rio 2016 Olympic Games. Britto’s pop sensibility has since lent itself to many collaborations with international brands such as Audi, Bentley, Coca-Cola, Walt Disney, Evian, Hublot, and Mattel to name a few.
Romero is an activist for charitable organizations worldwide and most of all an artist who believes “art is too important not to share.” Britto has donated time, art, and resources to more than 250 charitable organizations. Not a silent activist, Britto was a selected speaker for the arts at the World Economic Forum in Switzerland. In addition, Romero Britto is proudly an Inaugural Founding Benefactor of the Harvard International Negotiation Program. He holds a seat on several boards such as Best Buddies International, and St. Jude’s Children’s Research Hospital, and was recently appointed to the board of HRH The Prince of Wales charity, The Prince’s Trust. A believer in the role of an artist as an agent of positive change, Romero Britto is committed to developing and supporting the role art will continue to play in world issues.
The offering will be made only by means of an offering circular. An offering statement on Form 1-A relating to these securities has not yet been filed with the Securities and Exchange Commission.
This press release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.
No money or other consideration is being solicited at this time with respect to such an offering, and if sent in response to these materials for such an offering, it will not be accepted. No securities may be sold, and no offer to buy securities can be accepted and no part of the purchase price can be received for an offering under Regulation A+ until an offering statement is qualified by the U. S. Securities and Exchange Commission, and any such offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of its acceptance given after the qualification date. An indication of interest made by a prospective investor in a Regulation A+ offering is non-binding and involves no obligation or commitment of any kind.
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